Beyond Mount Olympus

In the olden days, the Greeks believed that there were deities up in the sky. Residing in the impenetrable Mount Olympus, at such great heights that none could reach them. The deities watched them, observed, wrote their fates and even controlled the weather. Then, in around 500 BC, Thales of Miletus, one of the Seven Sages of Greece, had an awakening as he said to the people - the weather is not controlled by the deities. It changes naturally, and can be predicted. But his words fell on a thousand deaf ears.

To prove them wrong, Thales studied the weather and other conditions and soon realized that a huge olive harvest was expected. This was contrary to the public’s perception – who were preparing for a light harvest. He raised the money to put a deposit on the olive presses of Miletus and Chios, so that when the harvest is ready, he would be able to sell them out at a higher rate, bringing him considerable profit. The harvest really turned out to be bountiful as Thales predicted. Making immense profit by this, Thales answered those who questioned his claims of predicting the weather. His work would later lay the foundations for weather forecasting and Philosophy in general.

Centuries later in 1957, Sputnik I, a modern day equivalent of Thales, went up in the sky much farther and way beyond the fabled Mount Olympus. In the fifty years that followed, more than one hundred and fifty eyes watch us now, doing what deities of olden myths did -- observe. And it is through their divine eyes that we now know what we know:

Something is killing the planet and it's most probably us.
Thales v/s Satellites

The Things That They See

Earth Observation data, or EO data, is vital for our understanding of the risk our planet is in because of changing climate. EO data apprised us of the glaring fact that the climate risks that we had expected in the coming decades are here sooner than we ever thought. They are unfolding right in front of our eyes.

The use of EO data by the financial sector started with counting cars in parking lots to predict sales. But the full potential of EO satellites is to monitor changes to land, air, and water from corporate activities in ways that slick sustainability reports cannot. This leads us, humans full of curiosity and concern, to build datasets for a wide range of ESG parameters, especially the environmental ones.

This is critical because while there is no shortage of headlines about companies' net-zero targets, or the launch of the latest ESG mutual fund, investors and consumers have very little objective information at their disposal to do anything but take these claims at face value. We run the risk of heralding a new era of greenwashing unless new sources of data are harnessed, ones that are trustworthy rather than just believable.

A satellite image showcasing Arctic sea ice in 1984 and 2012.
Arctic sea ice in 1984 (L) and 2012 (R). Picture:(Nasa)

The Stories That They Could Tell

Those eyes watching us from the sky up above, seeing everything, observing each and every minor change; imagine the stories they could narrate to us. Deployed effectively, EO data can address several fundamental shortcomings of current approaches to measuring ESG performance such as:

  1. Lack of real impact measurement: We can track the reported water consumption of a company, but how useful is it really if we don’t see how actual water resources, like lakes and rivers, are changing over time? It's like a doctor telling a patient to manage their weight without having them step on a scale to understand the real extent of the problem but only asking them how many calories they consume.
  2. Lack of objective sources: EO data is a necessary complement to data that is currently only released by companies themselves and it also helps substantiate their claims.
  3. Infrequent updates: Reporting is currently done at most annually, at a lag, whereas some satellite sources can report in near-real-time or at worst every few weeks.
  4. Lack of consistent measures: Investors want uniform metrics across companies and regions to make investment decisions, but the self-reported and unregulated nature of disclosures leads to vast disparities in ESG data availability. Risk scores from 3rd party agencies are an attempt to address this, except they are not comparable themselves.

A Hindrance To Their Potency

Let's address the elephant in the room:

If there is so much potential, why is it scarcely being used for this purpose?

The following barriers to entry are the reason for this wasted potential:

  1. The Complexity: Deriving the full breadth of insights available from satellite data is a non-trivial task for anyone other than those trained in geospatial data analytics and its underlying scientific principles.
  2. The Unawareness: Most financial professionals are unlikely to be even aware of the potential of satellite data for measuring environmental impacts. And this potential keeps growing -- the capabilities and coverage from satellites are increasing exponentially with the growth of the upstream satellite market.
  3. The Processing & People: Processing terabytes of data required for highly granular, site or company-specific analysis requires massive computing power, specialized technical infrastructure & a highly focused team of developers to build & manage this infrastructure.
Sea Surface Temperature in Coal Power Plant Surrounding Water Observed by Landsat 8
Sea Surface Temperature in Coal Power Plant Surrounding Water Observed by Landsat 8 / Image: Badrul Huda Husain/Takahiro Osawa

Harnessing The True Potential

The extent of application of the data provided by satellites is unbound, limited only by our imagination. Blue Sky Analytics is striving daily to deliver the full potential of EO data to the corporate sustainability and ESG sectors with a focus on:

  1. Consistent measurements across time and space: By leveraging the rapidly increasing new satellite products, we can also provide coverage for geographies with limited data availability.
  2. Recognizing key impacts: The information is distilled into the parameters that matter most for understanding causes and effects of environmental damage from typical company activities, analogous to the Sustainability Accounting Standard Board’s Materiality Map.
  3. Scientific standards: Based on rigorous review by scientific experts, yet distilled into parameters and units that are understandable by non-scientists as well
  4. Easy integration with conventional financial metrics is also required, in order to make ESG factors a fundamental part of the decision making process. This is why we deliver our datasets via APIs rather than creating a standalone software platform.

A Clear Sky

This is why Blue Sky Analytics exists, to make sense of the near infinite data provided by the watchers above and to enable others to make sense of it too. So that more and more companies are encouraged to embed ESG in their company reports, and the data is transparent and available to the general people. True, the challenges are many, but as a Romanian proverb goes: A clear sky fears not the thunder.

Because unlike the ancient Greeks, we know that the changing climate and weather is not some divine intervention. It is us, making it deteriorate for the worse. The Thales of this millennium are floating up in the sky, giving silent screams of alarm every single second, and unless someone makes sense of it, it will fall on seven billion deaf ears; until it's too late to stop the inevitable.