Digital Strategist

Business Development

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Are you fascinated by social media, internet, and wonder how trends catch fire? Have worked on growth of a couple of tech products before, and love to see the journey from 10 to 10 million ? And, you also have a passion for the environment and want to use your growth hacking skills for the greater good.

You are reading the job description for you.

Responsibilities

  • Plan and execute all SEM, Digital, Mobile, Video and Display Advertising campaigns
  • Generating traffic & leads through Google & other search engines
  • Managing FB paid campaigns to generate leads & increase brand popularity of FB pages
  • Running App Installation campaigns on Google AdWords & Facebook
  • Measure and report performance of all digital marketing campaigns
  • Identify trends and insights to optimize spend and performance based on the insight
  • Brainstorm new and creative growth strategies
  • Plan, execute and measure experiments and conversion tests
  • Budget Allocation & Performance Analysis of marketing campaigns
  • Evaluate end-to-end user experience across multiple channels and touchpoints
  • Optimising CPA/CPL/CPC by implementing the best cost-effective methods of advertising
  • Constantly track competition, provide SWOT analysis and identify their success factors.
  • Interacting with the core team to understand and achieve monthly goals and targets

Skills & Experience

  • Engineering educational background preferred
  • Experience with B2C products selling
  • Experience with marketing & customer analytics software -  Moengage etc.
  • Should Keep pace with digital marketing industry trends, new channels, and other developments
  • Should have a deep understanding of how Google Adwords, Bing, Affiliate algorithms actually work.
  • Deep Knowledge of Ad Platforms: Adwords, Facebook Ads, Keyword Planner & others
  • Strong problem solving, analytical, and quantitative skills.
  • Proactivity, Diligence, and Punctuality
  • Absolute extreme attention to detail, diligence on formatting, grammar, clarity.
  • Flexibility, as Rigidity won't work in a profile like this.
  • People's Person with entrepreneurial, leaderships and Management Skills
  • High-energy, high-energy, high-energy.
  • Ability to think Top-Down and Bottom-Up

✔ Who Should Apply?

  • Learning-junkies who are constantly striving to improve themselves
  • Self-starters who don't require micromanagement
  • Empathetic individuals who want to collaborate, not compete
  • You are not worried if you face a problem and will strive to find a solution
  • You are a young, driven, passionate, hard-working individual who wants to change the world
  • You love the growth chart on Google Analytics or Firebase.